Proyecto de negocio basado en la fabricación de un biopólimero sustituyente del icopor y el plástico

Abstract

It becomes increasingly difficult not to perceive the changes that are happening in the world, in the environmental, social, economic aspects and the impact of these on the markets for environmentally friendly products along with the need for better solutions Due to this, Ecolpor SAS was born, a manufacturing company that will market and export disposable food carriers based on a fiber produced from the avocado seed. It was observed through a market analysis carried out with the variables of the environment, competition, demand, the acceptance of the product by probable buyers and consumers in public establishments, through a survey that showed its possible acceptance, providing ease in determining a plan for marketing. In this work you will also find the strategic plan and the organizational structure of Ecolpor SAS as a company, also showing its position in the sector through an analysis of its condition in the environment, it also shows an operations plan where the tools are manifested, resources and processes necessary to achieve product development. In this business project, a financial plan was made through policies, sales projections and required investments and the development of a financial matrix, which is a simulator that shows with figures the viability of the business at the national level and the export of biodegradable disposable food carriers. , from the use of the avocado seed, applying circular economy processes, being the avocado an exotic fruit internationally