Análisis y estrategias para el mejoramiento de la empresa L.I SPAVIVIR NEW ESTETIC IPS LTDA

Abstract

Through this research work seeks to analyze each and every one of the relevant processes of operation of the Company LI SPA VIVID NEW STETIC IPS LTDA, proposing quantitative and qualitative measurement indicators to create a final proposal for improvement that allows competitive development in the different areas; since this is the starting point for the proper functioning of all types of companies. The integrating project is divided into two phases: the first is the research component, whose objective is to know closely and widely the history, trajectory and general information of the company under study and the services offered; The second phase is the disciplinary component, in which each one of the modules that make up the specialization program in Business Management estimated by the Universidad Agustiniana is applied, and they provide tools of great importance for the realization of the project. For the development of the case study, several support tools are taken into account, such as the matrix MMGO, SWOT, MPC, The Five Forces of Porter, among others, which applied to the IPS provide information and basic analysis, for the implementation and application of a strategic management and administration model. Providing the opportunity to the directors to know the actual operation of their company, and implement the improvement proposal that is presented to the management and other directives of the company in question, whose purpose is the effective and competitive management of the company.