Modelo de plan estratégico de marketing para el gimnasio ATHLETIC CENTER, en la apertura y posicionamiento de un nuevo segmento

Abstract

Athletic Center is a gym, located in the town of Kennedy, in the western district of Castile, specifically within the residential complex Tabaku Central, has a trajectory of approximately 8 years, and with the current owners of approximately 2 years. Athletic Center offers different services that are included in the monthly payment such as: dance classes, abdomen classes, crossfit classes, provision of dumbbells for muscular exercises, provision of machinery for muscle enhancement exercise, provision of machines to perform abdomen, provision of machines for cardiovascular exercise, and confectionery. For this reason, the project that is going to be carried out is a "strategic marketing plan model for the Athletic center gym, in the opening and positioning of a new segment" Throughout the content of this work you will find a series of tools that allow the company ATHLETIC CENTER to know the current situation of this and, likewise, make a strategic marketing plan that provides benefits that develop a correct operation and increase the sales at off-peak hours by Athletic Center, in addition to generating another important benefit that is social inclusion to a segment of the market that is unattended or which does not provide sufficient importance.