Mejora de proveedores para la empresa Marmara Spa

Abstract

Marmara Spa is a company dedicated to providing personal care services, and relaxation focused on couples who want a pleasant and quiet place who want to celebrate special dates, providing comfortable and totally private locations that allow a degree of relaxation and comfort, which no other company can offer them, with equipment and labor of a high level of quality and technicality, which result in an incomparable service, satisfying the requirements tailored to their customers; Although its service and customer service are excellent, it has organizational and strategy flaws that do not allow the company to have a defined north, which leads the organization to see its growth behind and losing part of its market, giving ground to the competition, that later it will cost him to recover. With the intervention that is planned to be made to the company, it is intended to make a change of suppliers that meet the needs and requirements of the organization, through an exhaustive analysis, and with tools such as Pestel analysis and five (5) Porter forces , resulting in new and improved suppliers that meet the conditions of the organization and contribute to its continued growth.