Aplicación de la metodología Lean StartUp en la elaboración de casas para perros a base de cartón reciclado

Abstract

The main objective of this project is to apply the Lean Startup methodology for the production of dog houses based on recyclable products with the purpose of make a product that is to interest by people, achieves their real needs and creates liking and impact on the market. With the above will be done a characterization of the target client looking for patterns and datum that allow us identify people tendencies, once analyzing all the costumer aspect, dog houses will be produced based on recyclable carton, according to market needs make the all material selection process and prototype production, validate it in front of costumers, improve it according to customer feedback and define if the idea is restructured or is maintaining until getting a product that achieves real customer needs.