Ventaja competitiva internacional a través de la implementación de una ecoetiqueta en un producto de la empresa Fuller Pinto

Abstract

The main objective of this degree work is the required preparation that the Fuller Pinto company should carry out to be more competitive in international markets through an environmental certification or ecolabel in one of its products. The distinction and added value that certifications of this type may provide depend on the market and the specific good to be marketed. As a result, In a methodological manner, a market was determined based on the EPI ranking related to environmental performance and the capacity of access to the markets according to the product. France turned out to be most optimal country for immersion because it ranks second in the EPI and also has the product of liquid hand soap with a 0% tariff. This fact make France figure as the best candidate to be selected. Then, because France is in the European Union, the EU ECOLABEL was set as an ecolabel of study due to the level of recognition and the coverage it has within the European market. The requirements that the ecolabel demands to be able to certify the product of liquid hand soap were exposed, evaluating only the requirements at the composition and ingredients level and then this was compared with the liquid hand soap that Fuller Pinto sells. It was found that Fuller Pinto does not have studies or certifications that prove or comply with the level of compliance that this product has to qualify it as eco-friendly according to EU ECOLABEL.