Internacionalización de la empresa Bogotá Maquila

Abstract

The digital economy is gaining more and more strength in the daily life of consumers of the various products or services on the market, and the strategies and tools offered by this economy are practically within reach. For this reason, this research was intended to determine the best methods that the Internet can provide with which the company Bogotá Maquila could achieve the internationalization of its services offered. For this purpose, an internal diagnosis of the company was first carried out with the help of Michael Porter's value chain, in which the strengths and weaknesses presented in each link of the chain were identified, in order to establish the most appropriate strategies and tools to achieve the main objective. From this, when analyzing the diverse aids that the digital economy can offer, it was deduced that it is important to create a web page that describes Bogotá Maquila and its services, in addition to registering this page in a denominated marketplace, which offers the possibility of facilitating the connections with other companies, which is of great benefit since the business model that manages Bogotá Maquila is a B2B. At the same time, blogs and advertisements will be designed to reach a greater number of clients, as well as taking advantage of social networks to achieve a greater dissemination of the brand.