Estrategias para incrementar la participación en el mercado de la empresa Estudio Records de la ciudad de Bogotá

Abstract

This project is focused on creating, designing and presenting a business improvement plan for the company Estudio Records, a sound and dubbing production company that has been in the market for 21 years, ranking among the five best companies in this sector in the city of Bogotá, the lack of successful communication with their clients has caused their growth and development not to be optimal. With the development of this project and the creation of this business improvement plan, we seek to generate marketing strategies that allow the positioning of the company with the help of academic tools in order to identify the opportunities to increase market participation, making a better use of their resources and current tools of the company, thus managing to transmit the correct information in order to satisfy the client, generating better communication with this. The goal and purpose of this project will start from understanding the virtues, strengths, capabilities and weaknesses of the company Estudio Records and how they can be used to design positioning strategies that allow them to perform optimally in the market, it was started by carrying out an analysis of the company and the market in which it works, generating a diagnosis of it, based on this a series of strategies were developed in order to improve the performance of the company in the market by increasing its profitability and generating brand recall