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Estrategia de marketing para el lanzamiento de la marca Home's Donuts & Coffee localizada en Yopal Casanare para la ciudad de Bogotá D.C.
Home's Donuts & Coffee, found it necessary to create a marketing plan for its launch in the city of Bogotá. With this, a diagnosis of the market sector was taken into account, to determine the benchmarking, know the ...
Propuesta para la creación de estrategia para mejorar la percepción del servicio al cliente en la cadena logística para la marca "Adidas" en Bogotá
In order to prove the need for these proposals, a statistical analysis (quantitative) was carried out. With which it was possible to identify the shortcomings that exist with the Adidas supply chain and propose solutions ...