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Desarrollo de una propuesta para una App de citas con servicios complementarios
Devia Cespedes, Gineth Tatiana; Salas Padilla, Paola Andrea; Astudillo Valverde, Diego Felipe
The present work consists in the analysis of Dating Apps in the Colombian market, which aims to recover and increase interpersonal relationships and / or personal communication through the launch of the Paivan Club Dating App. It is observed that in the current market there is a large number of users who agree to use this type of Apps, because it makes everything easier and faster for them to establish online connections with third parties, which It leads to generate a creation of virtual relationships and have a face-to-face knowledge barrier. In this way, this means that innovation and differentiation processes can be carried out in a market that has been occupying a large percentage of supply and demand. Within the category of appointments, it is seen that it is a market that has been achieving great business opportunities, a great fundamental growth when it comes to reaching the consumer, this means that what Paivan Club wants to achieve is to implement innovative strategies and differentiators such as App, with the idea of generating a number of downloads in a certain time and visits in physical spaces, where the consumer experiences emotional experiences when making use of the different interactive chats and, as well, of the complementary services