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Diseño de estrategias para el análisis del impacto de la marca Gallo Rosa en el cliente actual de la empresa AEI Arquitectura e Interiores S.A.S
González-Guzmán, Paola Andrea; Neira-Guevara, Jairo
The main objective of this work is to present the marketing strategies focused on the impact of the Gallo Rosa brand on the current clients of the company AEI SPACES, a company recognized in the market for the design and construction of spaces. It is posed as a problem question, What type of strategies should be implemented in the Gallo Rosa brand of the company AEI Arquitectura e Interiores S.A.S to know the impact it causes on its current client? This question seeks to make a preliminary diagnosis of the brand in where you can identify the variables that allow you to know what types of strategies should be designed in order to know the perception of the current customer and their satisfaction with the brand in order to achieve market positioning. The problem is based on making the most recognized brand in the market, in front of that, evaluation instruments will be implemented which allow to see the effectiveness of the proposed strategies and thus be able to give a before and after, the research method to be used will be qualitative. concluding with the results that the implementation of the strategies gives us.