Mercadeo

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/29

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Browsing Mercadeo by Subject "Alimentos"

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    Creación de una empresa procesadora y comercializadora de frutas exóticas deshidratadas para el segmento de mercado de consumidores de productos saludables
    León Garzón, Heyber Alfonso; Rodríguez, Carlos
    The research seeks to define the characteristics, preferences, behaviors and trends of the consumer market segment of healthy products. Moreover, the approaches of a business plan for the processing and commercialization company of dehydrated fruits Exotic Fast S.A.S. In the methodological framework, a qualitative study is proposed that will make use of non-probabilistic and convenience tools that define the characteristics, the size of the market and its geographical location. The result of the study allows the company to determine market trends and generate strategies that position it in the customer. In addition, this business plan allows the company to draw up the organizational and financial policies that consolidate the company in the market.
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    Diseño de estrategias de trade marketing para spaghetti Doria sabor butifarra en tienda directa de la ciudad de Barranquilla
    Murcia, Javier Mauricio; Patiño, Linna MariaCoronel; Tellez, Jhon AlejandroVerano; Ospina Estupiñan, Héctor Rodrigo
    Not doubts, the Colombian market is one of the most demanding in Latin America, buyers and consumers are increasingly looking for innovation in product and service offerings and where brands strategically develop products that conform these demands, this is why, Products Alimentarius Doria as a leader in the Pasta category, launched the new spaghetti Doria butifarra flavor to the barranquillero market, seeking to satisfy the demanding consumer needs through innovation and the implementation of strategies at regional level that allow to maintain its positioning in the market and differentiate itself from Competition. On this premise, we are looking for design and implement a serie of trade marketing activities which allow to obtain greater rotation of the product, to increase the sales and to reach the budget goal. The proposal was developed based on the behavior of sales of the product since the date of its launch in the Barranquilla city, the management of the channel and market share according to Nielsen, data that allowed to establish a 360 proposal according to the needs and Which will contribute to the achievement of the proposed objectives.
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    Revisión de literatura: cambios en los hábitos de consumo de alimentos en épocas de crisis a causa del covid-19
    Montoya-Henao, David-Alexander; Mercado-mejia, Menis; Suarez-rache, José Julián
    The following document aims to review the literature on the changes in the food consumption habits of young people, as a result of the social and economic crisis caused by the Covid-19 pandemic. with a mixed approach and through a systematic literature review using keywords such as Covid-19, consumption habits, pandemic, young people, and social crisis. It was possible to conclude that the Covid-19 pandemic has influenced and caused worldwide changes in food consumption habits not only in the youth population but also in the rest of the population. In addition, the pandemic theme has been predominant in the different studies consulted that were published during the last 5 years, related to food consumption habits in times of crisis, which shows that Covid-19 had social and economic implications beyond the health issue.