Browsing by Author "Vargas-Escobar, Juan Sebastian"

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    Plan de negocio para Confecciones Hellen
    Vargas-Escobar, Juan Sebastian; Vasquez-Bernal, Jairo Alberto
    Confections Hellen is an entrepreneurship project that aim to stimulate the electronic commerce of the clothing, specifically of the men´s shirt and women´s blouses through the use of technology of the smartphones. Insomuch as, thanks to the investigation that to do in Chile and Colombia, the market shows difficulties at the time to buy this type of products, because they do not have a close-up whit it; because the use of the augmented reality is implement that allows a best visibility of the product before of the purchase. Further, Confections Hellen is responsible of the production of this type of clothes from the incorporation of a percentage no greater than 20% of recycled textile materials, with the final purpose to innovate in this industry and stimulate to care for the environment.