Browsing by Author "Umbarila-Delgado, Leidy Johana"

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Oportunidad de negocio para la gulupa en los mercados de Austria y Arabia Saudita
Contreras-Marín, Juan Diego; Robelto-Vergara, Andrés Santiago; Umbarila-Delgado, Leidy Johana; García Castiblanco, Claudia Paola
Gulupa is an exotic Colombian fruit, which is characterized by its unique shape and flavor, currently has a great projection for export since it has reached markets such as the Netherlands and Germany, in which it has been successfully received. For this reason, other possible markets such as Austria and Saudi Arabia that are large-scale importing countries of this type of fruit were investigated. Therefore, the general objective of this research is to identify potential markets for the export of gulupa, analyzing each specific country to study a future adaptation of this fruit in the countries to be studied. Four of the seven stages of the Way Station model will be implemented, which deals with the internationalization process of a product and this is developed in seven stages. Regarding the research methodology, a qualitative approach will be used because data and descriptive data will not be transformed since it will focus on studying the behavior of the exotic fruit sector and gulupa for future exports. Among the main results is that both countries are not producers of this type of fruit, but have high import values, it should be noted that Colombia has a free trade agreement in force with the European Union and this makes exports to Austria are less complex, contrary to Saudi Arabia.