Browsing by Author "Ulloa Letrado Leidy Patricia"

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    Implementación de una estrategia de contenidos digitales para el fortalecimiento de la visibilidad y el desempeño comercial de la empresa Innotech Universal durante el periodo 2025-2026
    Ulloa Letrado Leidy Patricia
    The internship aimed to strengthen the profitability of Innotech Universal through a content marketing strategy and the use of digital channels such as Instagram, Facebook, TikTok, WhatsApp Business, and Facebook Marketplace. The proposal arose from identifying the company’s dependence on its physical store and the lack of an organized digital presence. Through observation, an interview with the owner, and a review of sales records, actions were developed to increase the company’s visibility and customer engagement. During the process, an improvement in digital presence and favorable sales performance were observed, with average monthly sales increasing from approximately $22,000,000 in 2025 to $30,000,000 in February and $32,000,000 in March 2026. In conclusion, the strategy helped expand sales channels, strengthen communication with customers, and create new sales opportunities, although the results may also have been influenced by other market factors.