Browsing by Author "Torres-Cristancho, Juan David"

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    Estrategias de marketing para la funeraria Salas De Velación San José de Neiva, Natagaima, La Plata y Yaguará
    Salazar-Valderrama, Cristhian Andrés; Morales-Garzón, Erik Esteban; Torres-Cristancho, Juan David; Ávila Castañeda, Ángel Leonardo
    This project is carried out in order to propose an improvement plan focused on digital and traditional marketing for the San José Sailing Rooms funeral home. Seeing the low activity and low digital management that the funeral home has employed in offering its services, we have decided to apply what we have learned in the specialization strategic marketing management, proposing positioning, product and communication strategies; which will be carried out through the formation of business alliances, activations in the municipalities, and strengthening of digital tools key to the success and fulfillment of the goals set out in the proposal for the city of Nieva, and municipalities of the Huila department such as Gigante, Garzón, Aipe and Hobo. All this with the objective and waiting for results that show the increase of affiliates of the company, its positioning and participation in the funeral market to achieve competitive advantages and make the company more profitable.