Browsing by Author "Sierra-Vargas, Diego Alexander"

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    Estrategias de Marketing para mejorar el proceso de captación de clientes y aumento de ventas en Kanaiwa Wellness & Spa
    Ariza-Diaz, Miguel Angel; Marín-Mosquera, Lorena; Sierra-Vargas, Diego Alexander; Ávila Castañeda, Ángel Leonardo
    KANAIWA WELLNESS & SPA, is a company dedicated to wellness, body and facial aesthetics, which, although it is young in the city of Bogota, with only 3 years of business, offers an exclusive and personalized service in hydrotherapy, also has advanced technology equipment for non-invasive treatments. In the current market there are competitors dedicated to spa services, hydrotherapy and aesthetics; which have various distribution and communication alternatives, this being a great disadvantage for KANAIWA WELLNESS & SPA because its recognition and positioning have been affected by the exclusive use of a single means of communication: social networks. For this reason it is important to establish marketing strategies in KANAIWA WELLNESS & SPA that generate a commercial plus, and achieve the expected growth in service recognition and technological innovation, this through a research process based on identifying new communication channels and their corresponding communication establishing marketing strategies that contribute to improve its positioning.