Browsing by Author "Sierra Lemus, Yohanna Kathrine"
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Item Estrategias de comercio electrónico para los productos de joyería de la tienda virtual “Del Castillo”Martinez Nuñez, Daniel Arturo; Aldana Castiblanco, Diego Andres; Sierra Lemus, Yohanna Kathrine; Suarez Rache, José JuliánCastillo Jewelry is an imporvement plan focused on carrying out three marketing strategies to position the brand in the e-commerce market in Colombia, whose added value is 3D design, exclusive and personalized for shopper of geographic segments from 3 onwards.