Browsing by Author "Santamaria-Segura, Luis Antonio"

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    Plan de negocio en calistenia
    Santamaria-Segura, Luis Antonio; Catumba, Juan Carlos
    Inside the fitness world, there are many kinds of disciplines oriented to improve the live quality, in order to satisfy the need of achieve the objectives of the stereotypes created by the society in terms of the measurements and the perfect weight, having as referents models and public figures. Or simply in order to achieve an ideal result and in certain way fit in a society were to be admire and highlight. Taking into account the previous, is important to identify which are the physical needs, in the population which physical needs to be satisfied may improve their live quality and health or allowed to achieve a model of a person standardized by the society. If the discipline called Calisthenics, can satisfy these requirements, through all the multiple benefits the practice of this sport allowed. The focus of this investigation is to find how the Calisthenics can be can became a business opportunity, by identifying the necessities of a sport population or with healthy goals. Once this investigation is realized it OS seduces that is factible y/o create a gym of calisthenics because of the los costs that this business requires for an initial investment which is 100% job capital without the necessity of recurring un credits or loans. There was found interest in the population studied for practicing calistenics and to pay for realicing practices in a guided way.