Browsing by Author "Santamaria-Martinez, Oscar Eliecer"

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    Plan de Direccionamiento Estratégico en la Empresa de Empanadas y Pasteles A y C, Orientado al Fortalecimiento y Posicionamiento en el Mercado.
    Santamaria-Martinez, Oscar Eliecer; Toro-Rubiano, Blanca Elizabeth
    The project is based on carrying out a strategic direction plan for the Empanadas y Pasteles A y C company, with the purpose of correcting the deficit of the organization and being able to focus on strengthening, positioning and permanence in the market. The company Empanadas y Pasteles A y C was founded on July 14, 2009, in the city of Bogotá DC, it has an experience of more than thirteen years in the food industry sector, its economic function is the manufacture, sale and distribution pies and cakes; through various studies it was possible to identify the current state of the organization; As a result, it was found that it is an organization in a comfort zone because it does not have an adequate address, generating low returns and risk of the existence of the organization. It was proposed to implement an improvement proposal allowing the company to provide a solution to its situation, related to strategic direction, especially in the market area of the Empanadas y Pasteles A and C company, which is where the problem is especially concentrated, also established management indicators to measure the progress of the improvement proposal.