Browsing by Author "Saavedra Osma, Rubiel"

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    Análisis de la internacionalización de las telenovelas colombianas
    Salamanca Moreno, Cindy Johana; Saavedra Osma, Rubiel; Soledad Pájaro, Laura Janeth; Ospina Martínez, Oswaldo
    This investigation studies the internationalization the Colombian soap opera has developed in the last few years since it is highlighted as a television product of great importance in Colombia which is part of the Cultural and Creative Industries that are still booming in Latin America since it generates significant incomes in the economies; in order to give answer to the problem question about the importance generated by the internationalization of Colombian soap operas in the national economy. Based on network theory proposed by Johansson and Mattsson in 1988; this theory highlights the focus the audiovisual products sector in the markets has allowed for it’s internationalization specifically soap operas that have been constantly rewarded worldwide. As a result, this national subsector is now catalogued as a power in the production and commercialization of soap operas in America, Europe and Africa. In the same way, in fact it provides a research and analytical contribution to the soap operas market giving the importance it deserves for the national economy, the promotion of Cultural and Creative Industries. According to the above, the audiovisual products are great promoters of new markets in the world which are great generators of growth opportunities in the economies. Finally, it is exposed that Colombia soap operas are a platform to publicize the country and sell the idea of it as a good destination for direct foreign investment where the cultural offer, talent and creativity have no limits.