Browsing by Author "Ruiz-Gasca, Jasbleidy"

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    Producción y comercialización nacional e internacional de bolsas ecológicas hechas en Colombia
    Ruiz-Gasca, Jasbleidy; Aguilar-Galeano, Estíbaliz
    At present, environmental pollution affects various regions of the planet and its causes are multiple; For example, the use of plastic and its waste has become a serious problem due to its long-term impact and impact on the environment. For this reason, for this research it was proposed as a general objective, to analyze the marketing opportunity of biodegradable bags made in Colombia, likewise, the production and related industries of ecological bags were proposed as specific objectives and identifying the national and international market for bags. ecological in order to determine the opportunities and possible obstacles for the commercialization of these. Likewise, a qualitative approach methodology of a descriptive type was approached with the collection of information from secondary sources and through some categories of analysis. As the main result, it was found that Colombia has the opportunity to manufacture and market ecological bags abroad since it has the basic inputs, as well as innovation and raw materials, which would lead to new business solutions and growth opportunities.