Browsing by Author "Rozo-Olaya, Jair Alejandro"

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    Diseñar la propuesta de valor para la formulación de un proyecto social que permita implementar equipamientos biosaludables para personas en condición de discapacidad en silla de ruedas en un parque de bolsillo de la ciudad de Bogotá.
    Leal-Celis, Karen Alexandra; Rozo-Olaya, Jair Alejandro; Franco Rubio, Juan Pablo
    The document seeks to understand the needs of people in wheelchairs who, due to their physical fitness, operate avoiding problems for access, use and enjoyment of free time in small pocket parks, as well as in the metropolitan parks of the city of Bogotá, where the restrictions or limitations are the day to day that prevent the development of a physical activity by those people with disabilities, which in turn generates frustrations before, during and after wanting to try to solve some type of activity without having Count the negative results by developing it. Through a semi-structured survey it is possible to know the needs and the great impact it represents for society, as it is also achieved Under what is described by (Osterwalder "et al.", 2014) in generating business models and designing value propositions, design a value proposition where the user profile fit with the value map, additionally apply the CANVAS method to structure the integration strategies of user relationships.