Browsing by Author "Rodriguez-Camargo, Laura Valentina"

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    Estrategia de marketing digital para que fomente el engagement de la empresa sapcine
    Rodriguez-Camargo, Laura Valentina; Remarchuck - Muñoz, Juan Felipe; Buitrago-Reyes, Richard Orlando
    This research highlights digital marketing, the analysis of Sapcine and the Engagement of the social networks Instagram and Facebook, in which we seek to generate impact and audience present throughout Latin America, generating relevance in the audiovisual markets that try to position themselves as Sapcine, in addition to know the schedule and positioning in other countries through the internal efficiency that we seek to generate with the management of social networks. In digital marketing processes we seek to increase the target audience and positioning, in addition to seeking and highlighting the academic processes and alliances it has, and also the strategies that we can generate in the audiovisual sector and in this way enhance the academic market in these networks. social. Our research has led to a mixed quantitative and qualitative descriptive approach and we seek to collect sufficient information from the audiovisual sector currently, accessing public and private documentation since the beginning of the company, in addition to access to social networks, having clarity of followers current, with data that supports the content and strength that we want to generate. In our study design we conducted an ethnographic field study with participant data to date. Completing the investigation where the SWOT analysis allowed us to demonstrate and link the strategies with each other, conducting a survey, analyzing the public, social networks, audiovisual content, schedules and schedules that are given to social networks, the positioning they have in current events and in the audiovisual market.