Browsing by Author "Paez Bravo, Juan David"

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    Inteligencia de negocios: Evolución del concepto, importancia y beneficios para las pequeñas y medianas empresas (estado del arte)
    Paez Bravo, Juan David; Vallejo Marín, Daniela Lizeth; Sanabria Rincón, Cindy Milena; Manrique Arango, Carlos Mario
    Business intelligence is one of the modern trends of the administration that allows improving the processing, integration and analysis of information, by generating concrete, real and more reliable knowledge to make the respective decisions regarding the generation of objectives, programs, plans, indicators and other strategies that contribute to generate greater competitive capacity vis-à-vis the market both internally and externally in organizations. Business intelligence is mainly aimed at supporting strategic planning, decision making and competitive advantages of companies through different tools that facilitate the collection and processing of information, providing various benefits and advantages at the administrative and operational levels. Small and medium-sized companies have great growth potential, but due to some difficulties in the administration of their processes, not acquisition of technologies and other shortcomings are left behind in the market, therefore, the application of business intelligence in these Companies would maximize their competitive capacity by having a comprehensive information management to in turn give a better use of the decisions to make, among other significant benefits.