Browsing by Author "Ortiz Velasco, Daniel Ernesto"

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    Estrategias de posicionamiento de marketing online para Surtimayorista Corabastos
    Ortiz Velasco, Daniel Ernesto; Martínez Sánchez, Carlos Alberto; Arenilla Hurtado, Argeni; Neira Guevara, Jairo
    Surtimayorista Corabastos is a new brand in the wholesale market and it is oriented to professionals in business, which it tries to establish marketing online positioning strategies letting to acquire more participation in the market, increase the sales, the agility in the purchase process, reduce costs and provide greater profitability to the professional client. The target of this project is posing strategies that lets to Surtimayorista Corabastos located in the Kennedy sector, position itself as one of the market's leading wholesalers, with actions in marketing online. Watching this panorama, Does Surtimayorista have the chance to extend its market and earn participation position itself in the client’s mind as the best economic option boosting into the next years using digital marketing? To answer to this question, it was necessary to use a qualitative and quantitative methodology through surveys and in-depth interviews, as well as the comparison of prices with its direct competition. The found results indicated that the final client perceived to Surtimayorista as an economic option, but the storekeeper and the professional in business found more options of offers at the district level in prices below up to 7%, with payment deadlines, deliveries at the door of their business (for them time is an important factor), another’s had not experienced the service and shopping experience with Surtimayorista. Bearing this in mind, it is recommended that the company venture and be a pioneer in online wholesale sales offering added value to its customers to purchase products at low cost with deliveries at the door of your business and streamline your purchases while serving your own business, increase their database with potential customers through training courses and guidelines that lead them to become into frequent purchases and perceive the brand as a company with low prices and social responsibility with the personal development of its employees, society and the country.