Browsing by Author "Merchan Jimenez, Isnaldo Erley"

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    Estrategias de Posicionamiento para la Academia Colombiana de Profesionales en Seguridad Ltda
    Merchan Jimenez, Isnaldo Erley; Melo Walduraga, Yinet Rocio; Neira Guevara, Jairo
    The central objective of the document is to determine the positioning strategies that can be used to achieve the Colombian Academy of Security Professionals. Increase your participation in the Bogota-level market, to carry it out. The identification of the company. Within the analysis, it was necessary to carry out a survey to determine the needs of the clients that were sent as a result that the objective of the company must be done to focus the efforts on a segment that has greater interest in the services that are provided, attracting the Greater number of clients and generating repurchase actions in clients of the academy