Browsing by Author "Mendieta-Perez, Karol Melisa"

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    Estrategias de Comunicacion para el Posicionamiento de Marca de Open English por Medio de Actividades de Responsabilidad Social Empresarial
    Mendieta-Perez, Karol Melisa; Cardenas-Robayo, Giovani Sneyder; Morales-Rey, Gabriel Humberto; Neira, Jairo
    In the present document you will find a specific analysis that was made to one of the main English virtual education companies in Colombia, which has been characterized by maintaining its positioning and brand recognition in the education market. In Open English, entrepreneurship and innovation have been characteristic factors of which have generated a competitive advantage in the market. In the present work, we will present an opportunity for improvement that we saw necessary to propose for the company to implement and thus be more efficient in their processes, generate greater brand recall in their consumers and in this same way generate a increase in company sales. We improve this opportunity for improvement through a Business Improvement Plan, where through the use of commercial strategies, digital strategies and promotion, we will seek to implement a social and business sense in the company in which it currently lacks in its interior and it is urgently needed to implement it.