Browsing by Author "Mayorga Bermeo, Samuel Alberto"

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Propuesta de trade marketing para incrementar las ventas de surtifruver los paisas
Benítez Agudelo, Angelica Gineth; Mayorga Bermeo, Samuel Alberto; Chaparro Guevara, Rosa Alexandra
Today there are three outstanding exponents that dominate the market in general. The plaintiff, who usually does not plan a purchase management, since they are made for a taste or impulse, depending on the trend or taste experienced while being at a point of sale. The following is the Retail, which is commonly based on maximizing the utility between sale and exhibition. The last but not least is the manufacturer or supplier, which is in the constant search to return your investment in greater quantity and in the shortest possible time. In order to link these three factors, this new branch of marketing known as Trade Marketing or marketing channel is implemented. The paisa’s Surtifruver is a mini market that is in a constant search for commercial growth, maximization of sales and adequacy of its facilities, although it is a point of sale that generates a broad profitability at a general level of its products, evidenced by studies of the profit margin between 2016 and 2017 that you can maximize your sales considerably if you make an adequate implementation of Trade marketing that is based on the division by categories and merchandising. When executing this improvement proposal composed of trade marketing activities, an increase in the levels of product rotation in general will be achieved, based on a market study that allows us to know the population surrounding the point of sale and the factors in common. For which each of the clients makes the decision to invest in the paisa’s surtifruver.