Browsing by Author "Matiz-Villarraga, Angie Matiz"

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    Estrategia de internacionalización de follajes colombianos hacia Francia
    Matiz-Villarraga, Angie Matiz; Bernal-Ramos, Lina Lucia; Beltrán-Barbosa, Kevin Fabián; García Castiblanco, Claudia Paola
    The Colombian foliages are characterized for being one of the most distributed in the countries with the highest international demand, since it has advantages in cultivation; This allows having a great variety of species and an excellent production quality. This work sought to analyze the feasibility of expanding the internationalization of Colombian foliage to France, under the parameters of qualitative research, based on the collection of information and generating a conclusion, based on the theory of economic integration, an analysis of the agreement was carried out that exists between Colombia and the European Union, and mainly in the commercial relationship between Colombia and France due to this country, was the objective of developing the idea of ​​internationalization, for this the study of the French market, the study of the consumer, and imported both This product, based on the internationalization model of Way Station, which could develop an internationalization strategy