Browsing by Author "Martinez-Morales, Daniela"

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    Propuesta para la consolidación de la participación en el mercado a través del marketing digital - un estudio de caso en D’ela Beauty.
    Martinez-Morales, Daniela; Alfonso-Caro, Sergio Alejandro; Lopez-Rodriguez, Campo Elias
    Market share is currently very important for companies, because by tracking it, a good indication is achieved in their marketing strategies or actions linked to strategic planning, which allows to know whether or not these alternatives are having an effect. Taking into account the above, and to address it, we seek to generate a conceptual approach to digital marketing and market share, identifying strategies related to them to design a solid proposal for the business idea D'ela Beauty. For this study, these are valuable and powerful tools to boost business, because, in addition to working in a different way, it is possible to have more precision and control of the results, thanks to the various tools of analysis and information from the web. Thus, this study through a documentary analysis, extracts tools, ideas, innovations and concepts worked around the time on digital marketing strategies applied to companies in a satisfactory way, to group them in a relevant proposal towards the consolidation of market share through digital marketing of the business idea D'ela Beauty.