Browsing by Author "Martinez Rodriguez, Rafael Andres"

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    Estrategias para el posicionamiento de la empresa Soluciones administrativas y cobranza S.A.S en el sector cobranza de propiedad horizontal en la cuidad de Bogotá
    Roldan Sandoval, Roger Alexis; Carrillo Lopez, Duvan Fernando; Martinez Rodriguez, Rafael Andres; Neira Guevara, Jairo
    Research is conducted with the aim of identifying the main problems of marketing by the companied Soluciones Administrativas y Cobranzas S.A.S, by means of a qualitative study, through an analysis involving figures of the situation of the company in the last 3 years and analysis of internal and external factors affecting the company, the outcome of this research succeeds in creating marketing strategies in order to position the company in the field of horizontal property. The analyzed data suggest strategies of communication through virtual, channel Collections Management program, strengthening relations with customers, incentives to force plan of sales and social responsibility everything they are strategies of loyalty, creation of new customers and brand positioning.