Browsing by Author "Manrique Arango, Carlos Mario"

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Análisis de los elementos teóricos necesarios para establecer un liderazgo efectivo
Moreno-Ordoñez, Mónica; Ortiz-Rodríguez, Jennifer Tatiana; Manrique Arango, Carlos Mario
The present investigation was carried out from documents related to leadership, this is due to the fact that in organizations it is vitally important to generate competitiveness and fully comply with the objectives proposed by the organizations. To carry out the analysis it was necessary to resort to a qualitative methodology, in search of obtaining a deeper knowledge of leadership; by means of which it was possible to demonstrate the lack of theoretical elements to implement an effective leadership. Taking into account the most important aspects, such as theories, types and exponents of leadership, information that provides a detailed view of the elements of leadership. The document shows the analysis of the various theoretical elements that are exposed in each type of leadership, identifying the necessary elements to achieve effectiveness in organizations. Proposing a new type of leadership that achieves optimization and effectiveness; naming it as Effective Leadership.
Diseño de un plan estratégico para la Empresa Huevos de oro Rivera
Alvarado-Niño, Andres Felipe; Espinosa-Enriquez, Edwin Arbey; Manrique Arango, Carlos Mario
This thesis was executed in the company Huevos de Oro Rivera, where the goal is the design of the core strategy for the organization, and achieving the survival in time and growth. The design is based in implementing an internal and external analysis, a proposal of mission and vision, objectives, linking of the personnel, the profiling of functions and management index that allow the measuring of the sketched objectives. By means of the monthly visits and interviews, the personal information was compiled to carry out SWOT and MMMO analysis. As a result, external factors and internal factors that produce positive and negative impact were identified and the strategic direction for the company Huevos de Oro Rivera was made.
Inteligencia de negocios: Evolución del concepto, importancia y beneficios para las pequeñas y medianas empresas (estado del arte)
Paez Bravo, Juan David; Vallejo Marín, Daniela Lizeth; Sanabria Rincón, Cindy Milena; Manrique Arango, Carlos Mario
Business intelligence is one of the modern trends of the administration that allows improving the processing, integration and analysis of information, by generating concrete, real and more reliable knowledge to make the respective decisions regarding the generation of objectives, programs, plans, indicators and other strategies that contribute to generate greater competitive capacity vis-à-vis the market both internally and externally in organizations. Business intelligence is mainly aimed at supporting strategic planning, decision making and competitive advantages of companies through different tools that facilitate the collection and processing of information, providing various benefits and advantages at the administrative and operational levels. Small and medium-sized companies have great growth potential, but due to some difficulties in the administration of their processes, not acquisition of technologies and other shortcomings are left behind in the market, therefore, the application of business intelligence in these Companies would maximize their competitive capacity by having a comprehensive information management to in turn give a better use of the decisions to make, among other significant benefits.