Browsing by Author "Lopez-Espanol, Yennys Patricia"

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    Diseño de estrategias adecuadas para el posicionamiento de marca en la empresa LOGÍSTICA LUTRANS S.A.S.
    Acosta-Chingate, Laura Natalia; Lopez-Espanol, Yennys Patricia; Rodriguez-Medina, Nubia; Ávila Castañeda, Ángel Leonardo
    The Lutrans company, as a Colombian company created by a visionary businessman in the freight transport sector, is part of the generation of employment in Colombia and is also faced with circumstances that the competition and current and potential clients, our intervention is makes it necessary at the time that the management of the excellent service must be consolidated as a legal entity to comply with national legalities, however this change also requires changes of great importance in the positioning of the company and intervene with a new fresh and corporate message that is adapted to the field of development of its economic activity. It is important not to forget that companies need to be competitive to remain in force in the market, likewise adapt to the new needs of customers and the different factors that are constantly changing such as technology, environmental impact and different day-to-day contingencies. This means that all companies are constantly renewed and Lutrans could not be the exception. The most impressive results is the knowledge that is acquired from the market for the adaptation and implementation of different tools.