Browsing by Author "Laverde-Gonzalez, Valentina"

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    Estrategias de marketing digital enfocadas en el manejo de las redes sociales instagram y pinterest para la empresa Nueve punto Cero
    Joya-Ramírez, Juan Camilo; Lara-Guzmán, Juan Felipe; Cifuentes-Forero, Julián Camilo; Laverde-Gonzalez, Valentina; Tavera-Orduña, Laura Daniela; Buitrago-Reyes, Richard Orlando
    The main objective of this monograph project is to optimize the digital marketing strategy of the company Nueve Punto Cero, located in Suba-Campiña, Bogotá. The company is dedicated to the design of tattoos and body modifications, however, its participation is not very active on the social networks Instagram and Pinterest, implying that it is one of the marketing needs that precedes the company. To address this situation, an analysis and research was carried out that focused on the social networks Instagram and Pinterest, where the objectives to work on were to diagnose, design and develop strategies that favor the current situation of the company in terms of network management. social networks, through a publication schedule that allows increasing the flow of attractive and innovative content for current and future clients. The publication schedule will be a key tool to keep social networks updated with relevant and relevant content of the work of each of the tattoo studio artists. This seeks to develop a habit of publications that increases the visibility of the study in the area in which it is located. In addition, the content and its indicators will be constantly monitored through Facebook Business to measure the impact of the publications and make necessary adjustments to the digital marketing strategy.