Browsing by Author "Lara Carpeta, Michael Lara"

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    Estrategias para el posicionamiento de marca, en la empresa Pegantes y Solventes Fénix S.A.S.
    Lara Carpeta, Michael Lara; Rodríguez Quimbayo, Sandra Julieth; Suarez Rache, José Julián
    The gluing and solvent company Fénix S.A.S. proposed as objective to diversify its market through the innovation of new lines of business and products to combat the situation, there he found that his brand lacks positioning to achieve that recognition that the customer seeks and to seize new areas of the market; This situation is why from the market area it is essential to generate strategies for your brand to become more recognized in the country.