Browsing by Author "Karen Michael Rodriguez Buitrago"

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    Cámara de Comercio e Industria Colombo Chilena
    Karen Michael Rodriguez Buitrago; Camilo Palacios
    The Colombian–Chilean Chamber of Commerce and Industry plays a key role in promoting bilateral trade, investment, and business cooperation between Chile and Colombia. Since its foundation, it has worked to connect both business communities and strengthen integration through the exchange of knowledge, technology, and investment opportunities. However, the Chamber still faces internal challenges related to information management, institutional coordination, and the modernization of its services. This research aims to design an institutional improvement plan to enhance the Chamber’s operational efficiency and strategic management, focusing on digital transformation, commercial intelligence, and strategic alliances. A qualitative methodology was used, including a comprehensive diagnosis, analysis of bilateral trade trends, and formulation of an action plan with measurable goals and expected results. The proposal seeks to consolidate the Chamber as a strategic platform for Chilean and Colombian companies, fostering competitiveness and integration in the Pacific Alliance framework.