Browsing by Author "Juliana Ardila Posada"

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    Exportaciones en la Alianza del Pacífico: un estudio comparado para las denominaciones de origen
    Juliana Ardila Posada; Catherine Valencia González; uniagustiniana
    This chapter shows a comparative analysis of the exports of products with Denomination of Origin of each one of the countries of the Pacific Alliance: in the case of Chile, the chicha from Curucaví, the coffee from Colombia, the tequila from Mexico and the Peruvian pisco. The purpose of this research is to contrast and analyze the exports in connotation of the Geographical Indication of each country and its main trading partners. Information and data were selected from the public actors of each of the governments. It was concluded that the four countries have a strong political will, designed through different commercial mechanisms for the protection and promotion of their flagship products abroad. Likewise, it is evident that coffee and tequila are the products with the highest value in their exports, even with different volumes and added value, while in the case of chicha and pisco they have a larger national market than international. It is noteworthy that, although the products embrace the region's productive, artisanal, and cultural processes, only with greater investment in technology, and generating large scale economies, can be true dynamizers of the exportable offer