Browsing by Author "Jimenez Acevedo, Juan Camilo"

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    Escala producciones: volviendo masiva la publicidad inmersiva
    Gil Pinzon, Juan Sebastian; Jimenez Acevedo, Juan Camilo; Peña Rojas, Jeison Stiven; Ospina Estupiñán, Héctor Rodrigo
    This project analyzed and generated improvement proposals for immersive advertising in the city of Bogotá, as well as how established and how well positioned is the competition, in addition to, the current situation of the orange economy in the city, what are its main income and contributions, which with this research allowed us to determine that this economy is increasing, due to how it is being implemented and its easy growth. Colombia has a potential for the development of immersive advertising, but it requires a large investment to achieve it.