Browsing by Author "Infante, Danny"
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Item ANÁLISIS DE ESTRATEGIAS DE MARKETING PARA LA FINANCIACIÓN DE UN PROYECTO DE SERIE DOCUMENTAL UNIVERSITARIOGonzalez, John; Infante, Danny; Gonzalez, Luis; Arias, Linda; Gonzalez, JohnFrom this thesis a deep research on content marketing and how its application could be useful in the viability of audiovisual projects of university content, research is done on different projects that have been successful in the national industry and university projects that have done well on different platforms, to understand the concepts and what you must have to present in a national call both public and private and finally apply it to a documentary series such as "Trazos de vida" that seeks to be viable within the public channels. Translated with www.DeepL.com/Translator (free version)