Browsing by Author "Herrera Gonzales, David Sebastian"

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    Propuesta bajo el modelo de franquicia, para el negocio de comida rápida tickets
    Morales Ubaque, Daniel Steven; Ocampo Bernal, Brandon Steven; Herrera Gonzales, David Sebastian; Mora Forero, Jorge Alexander
    The Colombian business model has engaged in a particular and monotonous model as an expansion since the owner acquires a high risk and investment when he wants to do so. On the other hand, the franchise system presents a form of rapid expansion, without risks and low investment. It is important to highlight the good use and importance of know-how so that it is successful and allows a brand positioning in the market, currently the study of franchises in Colombia is very low since it is a new topic that has been working on world level since the 80s. For this reason, the study of basic elements that make up a franchise with the viability of the business is proposed. Tickets in this model taking as referents authors with experience in the sector at a local level as well as at a world level where has a better development of the theme.