Browsing by Author "Gutierrez-Sanchez, Nelsy Mireya"

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    Plan de mercadeo para la empresa Servicios & Soluciones Informáticas
    Suba-Zamora, Jeiny Ariadtna; Rios-Rodriguez, July Caterin; Gutierrez-Sanchez, Nelsy Mireya; Ávila Castañeda, Ángel Leonardo
    Technological products have been characterized by generating customer satisfaction, some becoming strictly necessary elements for the development of different daily activities in terms of students and employees, which is quite attractive for entrepreneurs as a warehouse that it dedicates its activities to the commercialization of said products tends to be profitable depending on the management and administration with which it originates, the above starting from the import that technology currently has. Services and solutions has stood out for being a company that has a wide variety of products and services with respect to its competitors, in addition to offering good quality covering a large part of consumer needs, this is the reason why the company has kept on the market for more than 10 years The research has a qualitative focus in relation to the diagnosis of the current situation of the sector and the local, the market analysis in which the company is located and the analysis of the components and the development of strategic planning.