Browsing by Author "Gutierrez-Lopez, Erika Jessenia"

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Estrategia de reconocimiento para la Empresa Acoplaf
Garcia-Barbosa, Jorge Enrique; Blanco-Avendaño, Johan Sebastian; Gutierrez-Lopez, Erika Jessenia; Ávila Castañeda, Ángel Leonardo
The main objective of the document is to determine the impact of recognition that the market square Las Flores, Acoplaf compared to the different squares and towns of Bogotá, to carry out this, the different weaknesses of Acoplaf were identified and characterized, in which I present the deficiency of distribution channels and advertising of the same, where not only is it not recognized locally, but as a company they do not have a history embodied in distribution platforms detecting the level of participation in the market that 100% of the Acoplaf squares have a 5.7% participation Acoplaf, does not have technological advertising supports, nor advertising forms, which makes it more expensive to cause remembrance in customers and consumers, which the first step is to create a digital marketing plan focused on positioning the brand. Having as a company with a wide market to offer perishable food, meat, fish, market and all kinds of food. This leads us to think that in our project, planning is essential within a long analysis of the decisions to be taken to make Acoplaf known within the market, repositioning it positively. In these decisions there are many factors where each step we take can be beneficial. for the project, as it may also affect the future, based on the objectives to be achieved and the strategies that will be used to achieve it