Browsing by Author "Guevara Vargas, Danna Lizeth"

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    Propuesta de plan de marketing digital para la creación de la tienda virtual Tomorrow Happy
    Patino Escobar, Álvaro Edgar; Guevara Vargas, Danna Lizeth; López Vargas, Diego Fernando; Suárez Rache, José Julián
    In Colombia the market is one of the most demanding, since many consumers seek to meet their needs regarding innovative products and services, for this reason the online market has had a substantial growth, in order to save time for the consumer. Within the category of gifts and stuffed animals, we see that as time passes, a large percentage of supply and demand continues to occupy the market, what Tomorrow Happy wants to achieve is to implement differentiating strategies at the time of pre-sale, post- sale and finally the sale; looking to design and propose a solid marketing plan that allows the consumer to generate a series of emotions and desires when making the purchase. The marketing plan proposal will be developed taking as reference the competition and thoroughly analyzing the tastes of consumers, achieving compliance with the proposed objectives.