Browsing by Author "Guerrero-Gonzales, Johan Nicolay"

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    La estratégica solución de la empresa creaciones Marvel, el Marketing Digital
    Beltran-Castillo, Nicolas; Guerrero-Gonzales, Johan Nicolay; Chacón-Quiroga, Diana Marcela; Díaz-Hernández, Luis Carlos
    The following document aims to highlight the importance of the implementation of Digital Marketing in organizations, taking as a guide the Colombian company Creaciones Marvel, dedicated to the marketing, production and sale of textile material, whose research focused on the evaluation of analysis (DOFA), identification of the relevant processes (sales, production and logistics), description of activities and understanding in the operation of this. On the other hand, an educational program is proposed which offers tools for understanding the reader about key concepts and implementation of relevant digital marketing strategies such as web development, management of social networks, search engines, integration of Outbound and Inbound marketing, among others; that allows to promote the understanding and generation of ideas. Additional and in correlation with the information collected in the degree work, the most appropriate digital strategies or services offered by the market to be implemented by the company Creaciones Marvel were proposed.