Browsing by Author "Gonzalez-Ladino, Yuly Gissel"

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    efectos de la pandemia covid-19 en el comercio de cosméticos y productos de aseo en Colombia
    Castro-Cifuentes, Ana Maria; Campos-Julio, Laura Johanna; Gonzalez-Ladino, Yuly Gissel; Diaz-Ariza, Diana Marcela
    The Covid - 19 situation brought with it an economic problem, basically slowing growth and affecting practically all sectors. In this context, the main objective of the research is to analyze how the commercialization of cosmetics in Colombia has been affected as a result of the Covid-19 pandemic. With the development of the work it can be inferred that in general the companies managed to adapt or modify the market according to their benefit, this rescues that in the midst of a strong moment that crossed the entire world, in particular this sector was not completely affected, thanks to, probably, the substitution of products in the trade. The theoretical framework that was used in the development of the work was the theory of economic cycles that allowed us to analyze the behavior of the market.