Browsing by Author "Gonzalez Cruz, Lina Maria"

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    Estrategias de marketing digital para la empresa Mercatex S.A.S
    Lopez Tobar, Alberth Steban; Linares Beltran, Dairo Hernan; Gonzalez Cruz, Lina Maria; Neira Guevara, Jairo
    The present project is carried out with the purpose of designing digital marketing strategies for the positioning of the company Mercatex SAS of enterprise endowment achieving a greater recognition and ease of purchase for the client. From this proposal we want to obtain an improvement in the communication actions with which Mercatex counts, creating with this a competitive advantage.