Browsing by Author "Gomez-Montoya, Fabian Mauricio"
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Item Diseño de estrategias para mejorar experiencia del cliente con el fin de reducir nivel de PQR para el Banco Caja Social Oficina Kennedy Plaza Red AmigaCaicedo-Linares, Diana Carolina; Gomez-Montoya, Fabian Mauricio; Neira Guevara, JairoFrom now on, the development of the marketing improvement and proposal project carried out at the Caja Social Bank is contemplated, in one of its main offices, Kennedy Plaza where we start from the main ailment of the clients and users to implement brand branding and proposal of an improved mobile application that will allow the bank to differentiate itself from the competition in service excellence.