Browsing by Author "Gomez Cardenas, Daniel Esteban"

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    Estrategias y planes para el fondo de empleados Fenlinter
    Gomez Cardenas, Daniel Esteban; Muñoz Castillo, William Gustavo; Orduz Pinzon, Daniela Michell; Mariño Reyes, Johny
    The Fenlinter employee Fund is an organization of solidarity economy, which links employees with indefinite term contract, currently, it has an agreement with many companies such as Halliburton, Gas instrument, Magnatesting, Pemarsa, and Valmar, with the presence at the level Providing savings and credit services to their partners. Moreover, the previous argument that we must take in mind and principal items for the proper development of the research is the analysis of the scenario which activity of the employee fund is being operated and is a field of aggressive commercial strategies, innovative advertising campaigns and structural alliances of Unimaginable sizes and styles. Within the company, there are many factors against that they must work to turn them into beneficial opportunities in the future and that can materialize quickly, based on this concept, we define the key question of researching which is : how to determine a business strategy with the purpose of increasing the membership of the Employee Fund and scope the benefits counseling to partners? The objective of this project is to determine a commercial strategy that increases the sales and loyalty of associates. Derived from this is expected to increase the number of associates linked to the fund, generating a greater cash flow and better benefits for them and their families.