Browsing by Author "Garay-Valencia, Edwar Orlando"

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    Propuesta de un plan de marketing digital para el Hotel Casa Finca Karaho ubicado en la ciudad de San Andrés
    Garay-Valencia, Edwar Orlando; Mora, Jorge
    This project aims to design a digital marketing plan for the Casa Finca El Karaho hotel through the different strategies that influence tourists when selecting a hotel. For this plan, the mixed approach was implemented, because an interview was carried out with the hotel manager where she describes how many areas there are in the hotel and the services offered by each one. A survey with 18 questions for hotel guests and another survey with 16 questions for potential visitors to the island were also applied, where the answers provided important information to develop the marketing plan, knowing which were the digital platforms that guests use the most. and potential visitors to the island of San Andrés to reserve their stay. Finally, the digital marketing proposal was designed, implementing social networks, the website and Hootsuit to achieve a digital positioning above the competition.